Intelligent Ways Of Investing

Let's say you've got your hands on a pretty large sum of money. The first thing you bought to do is handle any withstanding debt that you may have; Then, you should establish a sum of money that you need for immediate expenses and small extravaganzas. As for the amount you have left, it's best to invest it in order to start producing revenue for the years to come.

One of the best investment opportunities in the world is gold. This precious metal has a consistently high value and is considered to be an actual hedge against inflation and other similar processes, so it's rather safe to buy even in these times of financial uncertainty. You can purchase it in whatever shape suits you best, whether it's bullion, stocks or derivatives. However, keep in mind that the first two are longer long-term oriented, while the last one can bring you quick profits, but is pretty risky at the same time. Just make sure you have the appropriate storage means, so that you will not be exposed to the risk of being robbed.

Another good idea would be to acquire stocks or shares in a company. If the firm obtains profits, your investment will increase in value; Contradarily, if it goes bankrupt, your shares will also plummet to the ground. This is why it's very important that you first take some time and analyze the current situation of the company in which you're about to invest. Make sure you take a look at its policies towards investors, as well as any other matters that may be of interest to you. This way, there will not be any unpleasant surprises for you down the way.

If gold and stocks are not exactly your thing, there's always the alternative of buying real estate. This kind of purchase can be quite expensive, so it's not something to do on a whim. Still, some people say it worth the trouble, since it can bring you a much larger amount of income in the following years, especially if you decide to rent it or re-sell the property when prices have gone up.

Finally, be aware that most experts agree it's best to create a diversified portfolio of investments. Use part of your money for larger purchases, such as real estate, another part for stocks and shares, and the rest for commodities. This way, you will be "covered" no matter what happens to a particular market or to the economy itself.

10 Email Marketing Strategies to Dramatically Increase Your Sales

Email marketing is one of the most profitable strategies available to the online entrepreneur (and offline business owners, too).

Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details — and then use email marketing to follow up, build relationships, and turn them into paying customers.

And email marketing is by far the BEST and CHEAPEST way to stay in touch with your customers and build rock-solid relationships with them — so they’ll buy from you again and again! (This is called the “lifetime value” of your customers, and it’s extremely profitable.)

Email marketing just plain works! Just take a look at these statistics from PostFuture:

  • There are now more than 1 BILLION Internet users worldwide — and 90% of them use email.
  • 70% of users receive opt-in email from online businesses.
  • 82% of online buyers have made at least one purchase in response to an email promotion.
  • 32% have made an immediate online purchase in response to an email.

With numbers like these, you can understand why I’m always stunned to hear about a business that STILL hasn’t started to take advantage of email marketing strategies.

If you’re stuck for ideas on how to use email marketing to ramp up your profits, here are 10 proven email marketing strategies to get you started…

Email marketing strategy #1: Develop relationships and establish credibility by offering free information

Sending your subscribers valuable, free information — such as an authoritative eBook — will help them get to know and trust you. Once you’ve established your credibility, you dramatically increase your chances of converting subscribers into lifelong customers.

You can offer anything from a free report to a free trial version of software… whatever you think your subscribers would like!

Email marketing strategy #2: Encourage repeat visits by announcing regular specials

Once you’ve started collecting email addresses, you can send your customers and subscribers regular updates letting them know what your specials are. Sending regular discount offers is a great way to get your customers familiar with you and your site — and turn them into regulars who will buy from you again and again.

Email marketing strategy #3: Host “Customer Only” events

Suppose you own a restaurant, and you’ve been collecting your customers’ email addresses. You could send each of them an email invitation to an exclusive wine-tasting evening for regular diners only. Rewards like this are one of the best ways to capitalize on the lifetime value of your customers.

If you own an online business, you can set up a special page on your site that is accessible only to customers — and then send them an email telling them how to take advantage of the specials you advertise on that page.

Email marketing strategy #4: Include promotions in appointment reminders

If you are running a service business, as opposed to a retail business, you can still capitalize on the power of email marketing by sending appointment reminders to your clients.

If you’re a karate teacher, for example, you could send your new clients an email three days before their first lesson, reminding them where you are located and when they need to arrive. In that same message, you could include a coupon that offers them 25% off their lessons if they bring a friend to enroll as well!

Email marketing strategy #5: Follow up with your hottest leads

You can use email to follow up with people you have spoken with personally, but who have not made a purchase. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience. This can dramatically increase your chances of closing a sale by providing your leads with extra information they’re not expecting.

Email marketing strategy #6: Offer electronic “loyalty coupons”

This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase from you as soon as possible.

Email marketing strategy #7: Send follow-up offers to your customers

Follow-up offers are one of the most powerful ways to build a profitable business. because they build on the trust you’ve established to close the initial sale — and turn first-time buyers into regular customers.

How profitable can follow-up email be? My team once sent our customers a follow-up email introducing them to a product that we thought they might like. The entire process of writing the email and sending it out took about 20 minutes — and the result was a direct profit of $74,000!

Email marketing strategy #8: Encourage “Send to a Friend” referrals

Email is a great way to encourage referrals because it’s easy for people to forward messages to their families, friends, and coworkers. Make sure every newsletter, offer, or eBook you send to your subscribers reminds them that they can forward your message to anyone they think might be interested.

You could even run a promotion that gives your existing customers something for free every time they personally refer a new customer to you.

Email marketing strategy #9: Deliver your product electronically

Suppose you’ve written a book and you’re currently selling paperback copies through your site for $29 each. By creating a digital version of your book — which is WAY easier than you’re probably thinking — you can simply email it to your customers.

And since you won’t have to worry about things like printing costs, warehousing, packaging, and delivery, you can DRAMATICALLY increase your profit margin!

Email marketing strategy #10: Use email to sell your knowledge and create recurring revenue

If you are an expert on a particular topic — and just about everyone is — then you’ve got a successful business based on a paid-subscription newsletter waiting to be born.

Of course there are tons of other email marketing strategies you can put to use. And once you realize just how easy it is to use it to drive sales, you’ll be thinking of all kinds of new strategies yourself!

Connotation and Denotation in Literature

As long as literary usage is concerned, the term "denotation" means primary significance or reference of a word; Whereas "connotation" of a word means a range of secondary or associated significations that the word implies. For instance; "Home" denotes the house in which one lives whereas it connotes intimacy and privacy.

In broader sense, the connotation of a word consist of a range of meanings or significations and which one the word really connotes that depends on the context in which the word is used. As far as poetry is concerned, the words share concepts with both denotative as well as connotative meanings. And it's up to the reader how to evaluate the words. In this respect, George Herbert's poem "Virtue" needs to be taken into consideration:

Sweet day, so cool, so calm, so bright,
The bridal of the earth and the sky …

The word "bridal" has both connotative as well as denotative meanings. The denotation of the word means that a union between human beings. The word stands for "ground" and functions as a metaphor to facilitate union of the earth and the sky. On the other hand, the connotation of the word "bridal" is sacred or ceremonial. Moreover, the meaning of the word is similar to "marriage".

The second example I wish to offer is a portion from John Keats's "Ode to a Nightingale" where the connotative meaning of the word gets changes according to the way it is spelled:

Charmed magic casements, opening on the foam
Of perilous seas, in faery lands forlorn,

You will notice that the use of "faery" instead of "fairy" evokes the connotation of antiquity and wonderful world of Spenser's "The Faerie Queene" .

These are some of the examples to see how connotation and denotation overlaps! You can only distinguish the meaningings according to the content in which words are used. As far as the language of literature is concerned, you'll see the presence of both and it is up to the reader to appreciate the work of art considering the proper connotative or denotative meaning.

In short, denotation refers to the literal meaning of a word, or the dictionary definition. Connotation, on the other hand, refers to the associations that are attached to a particular word or the emotional suggestions associated with that word. The connotative meanings of a particular word exist in conjunction with the denotative meanings. So, both share distinct features as long as meanings of a word is concerned.

Shopping For Camping Chairs

If you have purchased camp chairs before, you know that you can find them almost anywhere: discount stores, sporting goods retailers, websites, even supermarkets and drug stores. As a result, you have probably never given much thought to where you should buy your next one.

On the other hand, would not you like to find the chair you really want and feel like you got the best price without running all over town or spending a bunch of time surfing the web? Assuming you know what you want, which of these many choices will give you the best deal? Let's take a look at each of these options.

Let's start with the least reasonably sources. Without you spot something in their weekly ads or happen to see the perfect chair when you are there shopping for other things, places like pharmacies, supermarkets and office supply stores (Yep … I've seen camping chairs there!) Are not going To have what you are looking for. You may get lucky, but these retailers should not be your first choice.

Shopping for camp chairs online looks like the easiest route. You can sit in the comfort of your home and browse through different websites while keeping your other eye on the ballgame. What could be simpler?

Unfortunately, it is pretty rare to find the best camping chair prices online. Generally speaking, you will find better deals in brick-and-mortar stores. Even the discount chain websites usually do not feature their least-expensive chairs … you have to get in the car and go look for those in person. On top of all that, you will probably have to pay for shipping, and then wait to have the chair delivered.

So, shopping for a camping chair online may not be the best plan, but it can save you time in researching the different types of chairs available.

The big discount chains often seem like the obvious place to look for a camp chair. They emphasize low prices, and they will indeed beat out the other retailers much of the time.

On the other hand, there selection is not always that good. You may not find more than four or five choices, none of which may suit your needs. Remember, these stores sell everything from groceries to dresses to HD TVs, so they will only allot so much space, sometimes one aisle, to camping equipment, and only a small portion of that to chairs. Still, if you just want a cheap, basic camping chair, these are not bad places to look out.

Your best bet for finding a camp chair, however, is probably one of the sporting goods or outdoor gear chains. These retailers will give a lot more space to camping chairs … sometimes more than one aisle. This means a lot of choices, so you can find exactly what you want.

Not only that, but because these retailers know how easy it is for you to just pick up a cheap chair at a discount store, they are almost always running sales that will save you a few bucks. Finally, if you have questions about a chair, the staff at one of these stores will probably be able to answer it. That beats the heck out of a blank look and a shrug.

After reviewing these options, you should be able to find the camping chair you want with less hassle and at the price you want. Take a look at your local discount store if you already have to go there for something else. Otherwise, you will save the most time and effort by heading over to the sporting goods place. Happy shopping!